Eugica, a famous medicinal brand in Vietnam, has been acquired by a Thailand-backed firm from Hau Giang Pharmaceutical.
Vivek Dhawan, CEO of Mega Lifesciences Thailand Company (Mega Wecare), told VIR that the acquisition was a deal following the commercial contract recently signed between the firm and the Hau Giang Pharmaceutical, known by the ticker DHG on the Ho Chi Minh Stock Exchange.
Mega Lifesciences became legal owners of Eugica, a natural herbal that treats cough and flu, on December 12, 2012 . Under terms of the deal, Mega Wecare assumes product marketing to inbound and outbound customers, while DHG is the partner of Mega We care on manufacturing Eugica product in Vietnam.
“This partnership aims to combine the strength of DHG on the manufacturing sector and the strength of the Mega We care in the field of branding and marketing strategy together to grow Eugica product up to a new range,” said Dhawan.
Dhawan emphasized that Mega We care is first developing Eugica brand in Vietnam, then will expand to 25 countries throughout its global distribution system with the aim to position the natural product with good quality in Vietnam and many places in the world’s map.
Pham Thi Viet Nga, chairman of DHG said that firstly she did not want to put the brand on sale.
However, after understanding more about Mega We Care’s experience in the pharmaceutical sector in more than 30 countries, she believed that Mega We Care is the perfect strategy marketer of Eugica product in Vietnam with the achievement of growth target at least 20 per cent per year since 2013.
Eugica is a combination of natural herbs containing essential oils such as peppermint, cajeput, country borage, ginger, etc. Eugica, based on a folk remedy for cough and the flu, has been made available in forms such as capsules, syrup, tube, candy in order to meet diverse needs from the elderly to children. Eugica has been recognized as a market leader with steady growth.
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